• Campaign Management, Senior

    Location CO-Bogota
    Job ID
  • Overview

    The Campaign Manager ensures the creation, delivery and execution of a series of marketing programs that drive demand for Zebra products, in alignment with regional & vertical market goals. They will also oversee the campaign-based demand generation process for the product portfolio in-region, in close coordination with peers around the world.


    • Collaborate with vertical- and product-focused strategists in creating and executing a campaign plans designed to generate demand for their area of responsibility.
    • Interprets the marketing strategy to define campaign objectives, goals and identify the marketing mix of deliverables, events and media.
    • Manage the creation and deployment of campaign assets to achieve plan goals, including e-mail, digital, print, event-based and content syndication (3rd party) marketing tactics, among others.
    • Act as the demand creation expert for area of responsibility, including the monitoring of tactical performance, market trends, industry best practices to drive strategic insights and adjustments.
    • Develop and execute Product Launch campaigns in-region.
    • Leverage profile data and behavioral activity to drive sequenced programs that ultimately lead to right time, right message delivery. 
    • Top-level communication plan and campaign map for area of responsibility, collating all planned tactics for the vertical, region or portfolio in question.
    • On-time/on-budget delivery of major demand generation programs and underlying tactics in support of the vertical campaign in region.
    • Coordination of all Demand Generation practices and programs for the portfolio, working closely with Global and intra-regional counterparts. 


    Leadership skills

    • Ability to think strategically and guide fellow stakeholders, based on Marketing expertise.
    • Strong tactical marketing skills & creative vision.
    • An outcome-focused approach to marketing and demand generation.
    • Strong communication skills to relay campaign plans and results to internal and external audiences.

    Technical skills

    • A growing depth of knowledge on key marketing tools including Eloqua, PowerBI others.
    • Understanding of demand processes and best practices for demand creation and acceleration including, but not limited to, understanding of contact and data management, lead management, revenue performance management.
    • Expertise in campaign creation, creative direction and/or agency coordination.
    • Program management.
    • Digital marketing expertise; firm understanding of testing strategies and execution of all digital assets.

    Experience required

    • 5+ years managing Marketing programs or processes
    • Bachelor’s degree in Marketing, Public Relations, Communications or similar
    • Depth of experience in creation and strategic implementation of multi-touch/ multi-phase campaigns in support of technically-advanced products & solutions

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